Ex-Nike Shoe Designer: The Battle Between Foot Health & Profits And The REAL Story Behind The World’s Best Selling Running Shoe w/ Aaron Cooper

In this episode, Nick interviews Aaron Cooper, a veteran footwear designer at Nike. Aaron shares his journey into the shoe business and his work at Nike, including designing for Nike basketball and bringing on LeBron James.

They discuss the evolution of Nike Free and the importance of foot performance. Aaron emphasizes the need for a better understanding of foot health and movement, as well as the challenges in designing footwear that respects the natural shape of the human foot.

In this conversation, Aaron and Nick discuss the need for innovation in footwear design and the resistance to change in the industry. They highlight the importance of fit and feel in athletic footwear and the demand for natural footwear that enhances foot function.

They also explore the business decision-making process behind footwear innovation and the role of education in shifting consumer demand. Aaron shares his projects in creating foot-centric products and the potential of insoles as a Trojan horse for raising awareness.

Guest Links:

You can follow Aaron on instagram here.

Helpful Links:

TOOLS | Movement tools built for foot training. 
TRAINING | Programs and courses to help you build a strong foundation.
APP MEMBERSHIPS | Live and on-demand classes for everyday movers.
PROFESSIONAL CERTIFICATION | Join our collective of health and movement professionals. 
DIRECTORY | Work with an aligned practitioner near you. 
FOOTWEAR | Find the right shoe for you and save with special discounts. 

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Content in this video is for educational purposes only. It is not medical advice and is not a substitute for professional health advice, diagnosis, or treatment. If you have an existing injury or health concern, consult a qualified health professional before starting any new movement program.