The Future Of Natural Athletic Footwear w/ Jeff Goff

This week I’m joined by Jeff Goff from Natur Athletics, which is a family-run startup based in the US that is developing a solution to the problem of athletic footwear. Throughout the episode we discuss the issues with conventional sports footwear and how these came about, the different dangers of our modern sporting culture, the power of movement variability and play for injury prevention and the importance of instilling these strategies in athletes as early as possible.

Follow Natur Athletics on instagram or click here to support their Kickstarter.

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